May I introduce: Too Much Posse London

Some month ago I stumbled over an image with a printed hoodie wording „Too Much Posse“ one of the best brand names I’ve ever heard! So I caught up with Ted, the founder of the London-based collective for an interview. Let me introduce: Too Much Posse

Too Much Posse London

Too Much Posse London

Hi Ted, can you tell me first: „Too Much Posse“ what is it all about?

We are a London based lifestyle brand. We started in 2006 with two of us. I personnaly control and run the business. Over the years many other people entered our crew as affiliates, people behind the scenes like designers, DJs, writers etc.
What was your intention to start a brand?

We thought we could do a lot better than some of these brands out there today. We didn’t decide to make toomuchposse! a collective, it just happened. Say no more.

Ted founder of Too Much Posse

Rapper Action Bronson from NYC wearing Too Much Posse Beanie

How would you describe the TMP Style?

LONDON.
TMP is going since 2006. In these days it’s not easy to start a streetwear brand. Things have changed, today it feels like everything is available in stores or in the internet. geographical distances are no barrier anymore. Can you tell us how you keep things afloat?

Nothing is hard to find nowadays. We started when so called ‘streetwear’ wasn’t as popular as it is now. But Its the same with all brands, including toomuchposse, but we try to be consistent with our designs and collection and there is also a lifestyle/culture behind the brand… which a lot say they have but at the end of the day they don’t. With a love for youth culture combined with a need for innovative and inspirational design we take inspiration from haute couture to graffiti and represent street culture – nothing more, nothing less. Doin Crime all the Time.

Too Much London

Too Much London

toomuchposse london

toomuchposse london

Too Much Posse T-Shirt

Too Much Posse T-Shirt

Where do you guys get most of your inspiration from?

Everywhere really, from everything I see, everything I do, everything I eat, everything I fuck.
What is behind the name toomuchposse?

YOU CAN NEVER HAVE TOO MUCH OF A GOOD THING.

Too Much Posse - Streetwear

Too Much Posse - Streetwear

Have your goals changed since you started the brand?

We were alot younger when we started. It is now a business aswell as a love.
How did your connection to streetwear developed?

We don’t like the term streetwear, a lot of these people doing it are not STREET, but we were put into that catergory from the style of clothes we were producing. I don’t pay attention to a lot of the people within the scene, Aaron Bondaroff caught our eye when we first started when he was running things in nyc but now we just do our own thing.

Too Much Posse London Street Culture

Too Much Posse London Street Culture

Your Collection consist of Styles which are both innovative and inspirational. Sometimes with with big prints and also quiet, elegant styles. What is you philosophy in design and how do you judge the present development in streetwear?

I think everything needs to be wearable. No one is wearing really loud stuff anymore, people want logo based clothing or even completely plain clothing. Im sure this will change soon and go back around like it always does, but for the moment we produce garments that are high quality and wearable.

Too Much Posse Brand

Too Much Posse Brand

It’s always a small degree between becoming commercial and stay faithful. How do you solve this task?

The stores we deal with are very good to us and we have built close relationships with them. Business is booming in London and loyalty is priceless.

Too Much of everything is never enough - toomuchposse

Too Much of everything is never enough - toomuchposse

Future plans?

Hostile takeovers!

Too Much Posse - Hostile takeovers

Too Much Posse - Hostile takeovers

Here you find the actual AW 12 Lookbook. The collection is available at Urban Industry (www.urbanindustry.co.uk), Donuts Store (Bristol), Open Lifestyle Store (Leeds), Roktic East (London), Le Fix + (Copenhagen, Denmark), Natterjacks (Surrey), Art in Transit (London) and The Bench (Birmingham)

Too Much Sportswear Lookbook AW 12

Too Much Sportswear Lookbook AW 12

Have a look @:

www.toomuchposse.com

www.toomuchposse.com/blog

www.toomuchposse.tumblr.com

www.instagram.com/toomuchlondon

www.facebook.com/toomuchposse

Art @ Bright Tradeshow 2011

Vorweg: Es war mal wieder eine wundervolle Veranstaltung! Ein großes Familientreffen im alten Stasi Hauptquatier an der Normannenstrasse 19 in Berlin. Danke Thomas, danke Marco!

Ein besonderes Schmuckstück bei jeder Bright ist die “Art Bright” Area im 3. Stock. Eine Vielzahl großartiger Künstler wie z.B. die Arty Fartys aus Köln, Faux Ami, Heath Kirchart, Alessandro Zueck Simonetti, basementizid, Superplan, Yohan Collins uvm. präsentierten ihre Werke und boten den Besuchern somit einen Raum zum verschnaufen, aufladen und kreativem Input. Sehr angenehm neben dem ganzen Business Trubel!

Hier ein kleiner Auszug:

Art @ Bright Tradeshow

Art @ Bright Tradeshow

Art @ Bright Tradeshow

Art @ Bright Tradeshow

"Into the Wild" von Yohan Colin  by TWOTHIRDS

"Into the Wild" von Yohan Colin by TWOTHIRDS

Board Design by Stefan Marx aus dem Frankfurter Skateboardmuseum

Board Design by Stefan Marx aus dem Frankfurter Skateboardmuseum

The private Space Berlin

The private Space Berlin

Big Balls, small sausages.

Big Balls, small sausages.

keine Ahnung von wem, aber gut!

keine Ahnung von wem, aber gut!

Westberlingallery?

Westberlingallery?

Cleptomanicx auf dem Cover! Interview im X-Ray Magazin

X-Ray Magazine feat. Cleptomanicx on the Cover

X-Ray Magazine feat. Cleptomanicx on the Cover

Ein sauer drein schauender Henning Tapper, im lustig drein schauenden Gewand der Cleptomanicx Zitrone.

“Wie sauer war die Zitrone wirklich?” Stellte sich das X-Ray Magazin die Frage, nachdem wir das Geschäftsjahr 2009 nun endlich hinter uns gelassen haben und es statt dem erwarteten Totalschaden (Wirtschaftsblabla) bei vielen eher ein paar Blechdellen hinterlassen hat.

Welche Marke liegt da als Gesprächspartner näher als Cleptomanicx? Wird sie doch unlängst bei den meisten Streetwearhändlern als DIE neue Umsatzbringer Marke besprochen und das in Zeiten wie diesen!

X-Ray wollte es genau wissen und fragte nach: Jungs was ist euer Geheimnis?

Zusätzlich verwandelte Cleptomanicx passend zum Thema ihren heiß geliebten Henning in die Clepto Zitrone als Covermotiv.

Gestaltet natürlich von Stefan Marx, fotografiert von David Luther.

Das gesamte Interview gibt es hier: Cleptomanicx im Interview mit X-Ray

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Fixie Design by Stefan Marx

 

Stefan Marx höchstpersönlich hat sich in seinem Kämmerlein der Fahrradkunst hingegeben.

Ein weißes Fixie gespickt mit lauter Jubel, Trubel und Heiterkeit.

so lässt es sich fröhlich und stylisch radeln…

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Fixed Gear Bike by Stefan Marx

Fixed Gear Bike by Stefan Marx

 

hier noch ein paar mehr Details… Continue reading