May I introduce: Too Much Posse London

Some month ago I stumbled over an image with a printed hoodie wording „Too Much Posse“ one of the best brand names I’ve ever heard! So I caught up with Ted, the founder of the London-based collective for an interview. Let me introduce: Too Much Posse

Too Much Posse London

Too Much Posse London

Hi Ted, can you tell me first: „Too Much Posse“ what is it all about?

We are a London based lifestyle brand. We started in 2006 with two of us. I personnaly control and run the business. Over the years many other people entered our crew as affiliates, people behind the scenes like designers, DJs, writers etc.
What was your intention to start a brand?

We thought we could do a lot better than some of these brands out there today. We didn’t decide to make toomuchposse! a collective, it just happened. Say no more.

Ted founder of Too Much Posse

Rapper Action Bronson from NYC wearing Too Much Posse Beanie

How would you describe the TMP Style?

LONDON.
TMP is going since 2006. In these days it’s not easy to start a streetwear brand. Things have changed, today it feels like everything is available in stores or in the internet. geographical distances are no barrier anymore. Can you tell us how you keep things afloat?

Nothing is hard to find nowadays. We started when so called ‘streetwear’ wasn’t as popular as it is now. But Its the same with all brands, including toomuchposse, but we try to be consistent with our designs and collection and there is also a lifestyle/culture behind the brand… which a lot say they have but at the end of the day they don’t. With a love for youth culture combined with a need for innovative and inspirational design we take inspiration from haute couture to graffiti and represent street culture – nothing more, nothing less. Doin Crime all the Time.

Too Much London

Too Much London

toomuchposse london

toomuchposse london

Too Much Posse T-Shirt

Too Much Posse T-Shirt

Where do you guys get most of your inspiration from?

Everywhere really, from everything I see, everything I do, everything I eat, everything I fuck.
What is behind the name toomuchposse?

YOU CAN NEVER HAVE TOO MUCH OF A GOOD THING.

Too Much Posse - Streetwear

Too Much Posse - Streetwear

Have your goals changed since you started the brand?

We were alot younger when we started. It is now a business aswell as a love.
How did your connection to streetwear developed?

We don’t like the term streetwear, a lot of these people doing it are not STREET, but we were put into that catergory from the style of clothes we were producing. I don’t pay attention to a lot of the people within the scene, Aaron Bondaroff caught our eye when we first started when he was running things in nyc but now we just do our own thing.

Too Much Posse London Street Culture

Too Much Posse London Street Culture

Your Collection consist of Styles which are both innovative and inspirational. Sometimes with with big prints and also quiet, elegant styles. What is you philosophy in design and how do you judge the present development in streetwear?

I think everything needs to be wearable. No one is wearing really loud stuff anymore, people want logo based clothing or even completely plain clothing. Im sure this will change soon and go back around like it always does, but for the moment we produce garments that are high quality and wearable.

Too Much Posse Brand

Too Much Posse Brand

It’s always a small degree between becoming commercial and stay faithful. How do you solve this task?

The stores we deal with are very good to us and we have built close relationships with them. Business is booming in London and loyalty is priceless.

Too Much of everything is never enough - toomuchposse

Too Much of everything is never enough - toomuchposse

Future plans?

Hostile takeovers!

Too Much Posse - Hostile takeovers

Too Much Posse - Hostile takeovers

Here you find the actual AW 12 Lookbook. The collection is available at Urban Industry (www.urbanindustry.co.uk), Donuts Store (Bristol), Open Lifestyle Store (Leeds), Roktic East (London), Le Fix + (Copenhagen, Denmark), Natterjacks (Surrey), Art in Transit (London) and The Bench (Birmingham)

Too Much Sportswear Lookbook AW 12

Too Much Sportswear Lookbook AW 12

Have a look @:

www.toomuchposse.com

www.toomuchposse.com/blog

www.toomuchposse.tumblr.com

www.instagram.com/toomuchlondon

www.facebook.com/toomuchposse

10 Jahre Streetwear Today – 40/10 edition

40 / 10 Edition - 10th anniversary of Streetwear Today Magazine

40 / 10 Edition - 10th anniversary of Streetwear Today Magazine

Kennengelernt habe ich Martin im Jahr 2005 auf der ersten Bread & Butter in Barcelona. Die Klimaanlage auf ihrem “Untitled” Stand war ausgefallen und da ich damals für die Messe gearbeitet habe war es mein Job zu lancieren, dass der Defekt schnell behoben wird.

Gelesen habe ich die Streetwear Today fast von Anfang an – eher eingeatmet. Ein Magazin über Streetculture mit einem Themenmix aus Streetart & Graffiti, Skateboarding & BMX, Musik und natürlich Streetwear. Total autark – total meins…

Deshalb war es für mich eine besondere Ehre meinen ersten Artikel im Jahr 2008 für die Streetwear Today schreiben zu dürfen.

Die Kupferdiebe in Streetwear Today 2008

Die Kupferdiebe in Streetwear Today 2008

Mittlerweile sind wir bei Ausgabe #40, sogar schon #41 angekommen. 10 Jahre Streetwear Today – 10 years of street-documentation. Wow. Leider habe ich durch meine Umzüge nur noch ein paar Hefte im Schrank. Die älteste Ausgabe die ich gefunden habe ist Nummer 16, noch im XL-Format mit Rob Reger & Buzz Parker von Emily the Strange auf dem Cover:

Streetwear Today Issue no. 16 - Coverinterview: Rob Reger & Buzz Parker

Streetwear Today Issue no. 16 - Coverinterview: Rob Reger & Buzz Parker

Zu Ehren der 40. Ausgabe wurde eine “40/10″ Exhibition organisiert. Erster Stop war in Bochum – Street-Kulturerbe und Homebase des Magazins. Im Juni ging es nach München zur Breeze Tradeshow und im Juli 2012 ging es auf die Bright Tradeshow nach Berlin (wo auch diese Bilder entstanden sind). Nächster Stop ist die Stroke Urban Art Fair, danach geht es passend zur Olympiade 2012 nach London und anschließend nach New York.

Zu sehen ist eine Dokumentation aus 10 Jahren Streetculture aus dem hauseigenen Fotoarchiv von Herrn Magielka.

40 / 10 edition - Streetwear Today Exhibition

40 / 10 edition - Streetwear Today Exhibition

Futura2000 x Streetwear Today

Futura2000 x Streetwear Today

Self Portrait Martin Magielka & Andreas Hesse

Self Portrait Martin Magielka & Andreas Hesse

Außerdem fanden zu Ehren der 40. Ausgabe diverse Kollaborationen mit eng befreundeten Marken wie Kr3w, Patta x Kangaroos, WESC, Burton, Tyler Cuddy x Billabong, Oakley, Onitsuka Tiger oder Jeremy Fish x Element Skateboards statt. Exklusiv zur Jubiläumsausgabe wurden limitierte Stw2d 40/10 Kleinstserien produziert, die vor Ort erworben werden können.

Parra x Kangaros for Streetwear Today

Patta x Kangaroos for Streetwear Today

WESC for Streetwear Today

WESC for Streetwear Today

Burton for Streetwear Today

Burton for Streetwear Today

Billabong for Streetwear Today

Billabong for Streetwear Today

KR3W for Streetwear Today

KR3W for Streetwear Today

Onitsuka Tiger for Streetwear Today

Onitsuka Tiger for Streetwear Today

Jeremy Fisch x Element Skateboards for Streetwear Today

Jeremy Fisch x Element Skateboards for Streetwear Today

“In this great future you can’t forget your past” lautet es im Editorial. Ein Hinweis auf den Relaunch der legendären Marke RAPX, welche nach dem gleichnamigen Skateshop benannt wurde, den Magielka im Alter von 17 Jahren in Bochum eröffnete. Zusätzlich arbeitet er seit zwei Jahren zusammen mit der Dortmunder Universität “of Applied Science” an einem Filmprojekt namens “IAMHERE” mit Features über die Patta Crew, die fantastische Band Electric Wire Hustle aus Neuseeland oder Mike Huckaby.

Viel spannendes passierte, passiert und wird passieren.

Doch am Meisten bin ich gespannt auf die nächsten 40 Ausgaben…

Nicolette for Streetwear Today

Nicolette for Streetwear Today

Danke Martin!

www.streetwear-today.com